How I help

Writing, strategy,
and content audits.

I combine research, content audits, strategy, and writing to help your team explain complex topics and reach the right audience. Bring me in for a project or a role on your team.

01 · Content production

Articles, guides, and web copy.

Give your audience the information they need to understand what you offer and take the next step.

I write articles, guides, landing pages, reviews, FAQs, institutional web content, course descriptions, and internal communications. I can work from your brief or handle the research, direction, and structure as well as the writing.

A good fit when: You need someone to take your brief or source material and write the content.

See the George Brown project

02 · Content strategy

Give each page a clear job to do.

Decide who you need to reach, what they need to know, and what each page should do.

I research your audience and the topic, assess search results, and develop the angle, structure, and content priorities. For websites and related pages, I also plan how the content fits together.

A good fit when: You know what you want to communicate and need help deciding how to approach it.

See the Moneris work

03 · Content audits

Find out what needs to change.

Get a clear view of what works, what needs attention, and what to do next.

I review what your content covers, how you organize it, and how clearly it answers your audience’s questions. I’ve audited long-form cybersecurity pages and dozens of payments drafts, then carried the changes through into the copy.

A good fit when: You want to understand what your existing content needs before investing in the next round of work.

See the Moneris auditing work

Working together

A project or a role on your team.

Let’s talk about the work you need and how I can help.

For your team or your next project

What does your content
need to accomplish?

Tell me what you’re working on, who you need to reach, and where you need a hand.

Let’s talk