Copywriter & Content Strategist

Give your audience clarity.
And a reason to act.

Help people understand what you offer, why it matters, and what to do next.

Hi, I’m Mike! I produce articles, guides, and web copy, and I shape the strategy behind them for teams in payments, cybersecurity, higher education, and more.

See my work Let’s talk
Mike Pawlik
Mike PawlikBased in the Greater Toronto Area.
Working with teams near and far.

Selected work

What I worked on.
What I changed.

Take a look at the content I produced and the decisions I made along the way.

Moneris · Payments

Articles and guides for business owners.

I audited dozens of agency drafts at Moneris, set new page directions, and wrote articles from scratch. Here’s what I changed and why.

Content audits · Page strategy · Content production

See my Moneris work

How I changed the angle

Original title

How to handle post-holiday returns without losing profit

Published title

Turn post-holiday returns into a revenue opportunity

I changed the focus from limiting losses to finding opportunities.

George Brown Polytechnic · Higher education

Explaining Strategy 2030.

I turned George Brown’s strategy report into a nine-page microsite that explains the plan, its priorities, and how the institution will track progress.

Nine-page microsite · Content strategy · Web copy

See my George Brown work

Webselenese · SafetyDetectives & Website Planet

Tech and cybersecurity content.

At Webselenese, I wrote and audited reviews, how-tos, guides, comparisons, and more for SafetyDetectives and Website Planet.

Reviews · How-tos · Guides · News

Read about my Webselenese work
See all my work, including ExpressVPN

How I help

Writing, strategy,
and content audits.

I research, plan, audit, and write content—from articles and landing pages to multi-page websites. I connect what your audience needs with what your organization wants to achieve.

Content production

I write articles, guides, and web copy that answer your audience’s questions and sound like your organization.

Explore content production

Content strategy

I research the audience and topic, plan the content’s direction and structure, and decide how related pages fit together.

Explore content strategy

Content audits

I review your content, identify what needs attention, and recommend what to do next.

Explore content audits

Working together

What colleagues say
about working with me.

Here’s what editors and colleagues say about working with me.

“Mike was an absolute pleasure to work with. He has a real talent for taking rough drafts and turning them into something stellar, or creating engaging copy from scratch. His writing is always clear, conversational and of the highest quality, and it consistently helps our content stand amongst the competition.”
“Mike is a reliable, fast-learning writer who consistently delivers high-quality content in the cybersecurity/tech space and takes feedback with professionalism. He made my job producing content a whole lot easier, and I'd gladly work with him again.”
Hazel Shaw SafetyDetectives / Webselenese
Read Emma Vince’s recommendation Webselenese
“Mike's a reliable, professional copywriter, truly a safe pair of hands. He delivers accurate, engaging copy across everything from conversion-focused sales content to informative articles. He always aligns with best practices. If you're looking for a skilled and dependable writer, I highly recommend him.”
Emma Vince Webselenese
Read Deborah Leigh’s recommendation Webselenese
“Mike is an excellent copywriter. Editing his work was never a chore and he stuck to our company guidelines and practices. He delivered engaging articles across a range of topics whilst keeping regular contact about timelines and any questions he had. He was a pleasure to work with and I'd highly recommend him.”
Deborah Leigh Webselenese

About Mike

Writing digital content
since 2021.

Greater Toronto Area · Remote collaboration

I started as a digital content writer in 2021. Since then, I’ve taken on content audits, page strategy, and decisions about how related pages work together.

At Webselenese, I produced and audited how-tos, guides, reviews, comparisons, and more across SafetyDetectives and Website Planet. I also wrote landing pages for ExpressVPN. All three are Webselenese brands.

At Moneris, I audited agency drafts, set new page directions, and wrote payments articles and guides for Canadian small-business owners.

I’m now a copywriter at George Brown Polytechnic. My first project is the Strategy 2030 microsite. I’ll also work on other web content, course descriptions, internal communications, and more.

Everforth Creative Circle placed me with Moneris and George Brown Polytechnic.

Let’s talk about your team or project

For your team or your next project

What does your content
need to accomplish?

Tell me what you’re working on, who you need to reach, and where you need a hand.

Let’s talk